The Ugly Xmas Rashie
What started as ‘Australia’s new Christmas tradition’, quickly became an ongoing summer essential. The limited-edition Koala and Cockatoo rashies are a fresh take on our Aussie summer, raising funds for Cancer Council. A new photography art direction elevated the brand’s look and feel, attracting and engaging with fans across Australia and the world (including the one and only Hugh Jackman).
Scope of work: Koala & Cockatoo Rashie designs, look & feel refresh, UX/UI art direction, social media content, photoshoot art direction and styling, and campaign roll-out across TV, outdoor and digital platforms.
Agency: Rumble Strategic Creative | Client: Cancer Council | Copywriter: Wayne Smith | UXR Concept + Kangaroo Design: Gin Poppelwell
Studio Photography: Jesse Smith | Lifestyle Photography: Jade Stephens
Studio Photography: Jesse Smith | Lifestyle Photography: Jade Stephens
© Jackie Dujardin 2025