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Midwives of Morningside


More than Brisbane’s most loved antenatal education, Midwives of Morningside (MoM) is a community dedicated to supporting families on their journeys to meeting their gorgeous babies. Looking to level up their brand, this small business needed a full identity refresh - everything from branding and imagery to website design. Visually blending a love heart with a mother cradling her baby bump, MoM’s icon plays on the idea of support, family and connection. Taking influence from the brand’s core belief that ‘every birth is a beautiful birth’, we developed a memorable identity that channels this raw, sacred and magical moment.





Photography: Sun Box Studios  |  Website build: Little Dash



© Jackie Dujardin 2024