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George Hartnett Metropolitan


The insight is simple: no-one likes to talk about death. So how can a funeral brand start a conversation with people?

The answer: talk about living instead. Through an integrated campaign, we encouraged people to get out there and live, doing what they love. Because when you live a big life, you leave behind big memories. We asked a bunch of everyday Queenslanders who they want to be remembered as, and used this as the core idea throughout the campaign. The result was a unique creative territory for the category, and the campaign itself engaged with over 42,000 people across social platforms.











Agency: Driven  |  Client: InvoCare  |  Copywriter: Brett Johns  |  Producer: Shane Ford  |  Photography: Jack Harlem
Video Production: Two Little Indians  |  Film Director: Hayley MacFarlane  |  Post Production: 3P




© Jackie Dujardin 2024