Cleaver’s Organic
Cleaver’s Organic is the flagship brand of global food producer Hewitt. They wanted a minimalistic, product-focused campaign to help build brand awareness and encourage people to buy organic. The brief called to create something unexpected for the category, so cheeky headlines were crafted with simple pack shots, determined to turn heads and reinforce the idea that Cleaver’s meat is Naturally Better. The campaign was rolled out across multiple outdoor platforms including bus backs, billboards, JCDs and digital spaces.
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