Books Create Australia
This campaign was created for the Australian Publishers Association, in response to the government’s radical plans to remove the publication rights of book publishers and the copyright in our country. As a result of this agenda, the future of Australian books and thus Australian stories are at risk. Multiple A-list Australian authors rallied behind the campaign, to re-enforce the fact that books create ideas, jobs and futures. The developed identity is a memorable and striking visual representation of exactly this concept - Books Create Australia.
Agency: Rumble Strategic Creative | Client: Australian Publishers Association | Copywriter: Mike Kennedy
© Jackie Dujardin 2025