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BLW.MUM


Created by an everyday Aussie Mum, blw.mum has built a mammoth social media presence by sharing simple and nourishing toddler meal inspiration. A distinctive brand identity, publication and website were designed, all with a fresh, feel-good approach. Illustrations that are reflective of blw.mum’s iconic flat lay photography style prove to be a playful visual feast, and key element of the brand art direction. Because, food should be fun!









© Jackie Dujardin 2025