AD Physio
Founded by Dr Alana Dinsdale, AD Physio is a physiotherapy studio in Grange, Brisbane. As part of the overall creative strategy, it was important for the brand to be able to speak in terms of health and well-being, rather than just ‘body performance’. As a result, we created a look and feel with a sophisticated & friendly tone, steering away from the typical sports/masculine aesthetics of competing businesses. Visually mimicking muscles and bones, AD Physio’s brand icon plays on the idea of freedom, movement, and joints working together in harmony. More specifically, the icon design is inspired by the Jaw (a nod to the clinic’s expertise).
Photography: Jade Stephens
© Jackie Dujardin 2025