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Small’s Bar


In the streets of Arosa, an alpine village in Switzerland, you’ll find a 50’s rock-inspired bar by the name of Small’s. Being a boutique start-up, they were after an identity that would make a big impression, with typographic references to the classic rockabilly music era. Nested on top of an icy beer, you’ll see the region’s much-loved mountain peak ‘Schiesshorn’ included in the brand mark.

And when your client gets a tattoo of their logo.. well, you know you’ve nailed the brief! 






© Jackie Dujardin 2024