Greyhound Australia

The challenge was to create a compelling name and contemporary look and feel for Greyhound Australia’s new product offering;  an unlimited coach travel pass, that lets you explore Australia your way…any route, any direction. We developed a unique, trademarkable term that plays outside of the normal constraints of travel. A name that signals the evolution of the bus pass and the freedom to travel on your terms. For maximum wanderlust authenticity, images were sourced from amateur photographers with a hunger for experience-based travel. This was Australia, seen through their eyes.