Cleaver’s Organic

Cleaver’s Organic is the flagship brand of global sustainable food producer Hewitt. The marketing team wanted a minimalistic, product-focused campaign to help build brand awareness and encourage people to buy organic. The brief called to create something unexpected for the category, so cheeky headlines were crafted and paired with simple pack shots. Sure to turn heads, the creative reinforces the idea that Cleaver’s meat is of course Naturally Better. The campaign was rolled out in multiple states in Australia, across various outdoor platforms including bus backs, billboards, JCDs and digital spaces.